Order walkthrough
A cheap backlink order for a professional firm: $100 to $1,000
This is the order walkthrough we would give a new client. Every dollar figure is an invented example, built from the real range of $1 to about $500 per link.
Seven steps from empty basket to a record you can defend
Choose the page that deserves links
Pick one service page, such as employment law or small-business tax, that is complete and accurate.
Open the marketplace and filter
Set niche and language first. Then sort by Domain Rating, organic traffic and price, and look at referring domains.
Read before you add
Open the donor site. Would a client trust it? If the answer is no, skip it however low the price.
Add to the basket
Enter the target URL and keyword for each. Nothing is charged at this stage.
Pick a content mode
Automatic, your own instructions, or your own finished article. For a regulated profession, supplying the article is the safest route.
Get sign-off, then pay
Top up your balance in the dashboard, show the basket to the partner or compliance lead, and pay once approved.
Track and file
Each placement shows in ordered links with its status. Save the order, the approval and a screenshot.
Three slips we would watch for
Slips happen. In a first order the usual errors are small, like pointing every link at the homepage or paying before a partner has seen the basket. Each is easy to avoid.
- Pointing every link at the homepage instead of a service page
- Choosing an anchor that reads like an advertisement
- Paying before anyone senior has seen the basket
How to think about price per link
Price misleads. A cheap backlink at $1 on a site no one reads is dearer than a $60 placement that a prospective client might actually open, because attention is the thing you are paying for.
Price scales with donor authority, traffic and niche on our marketplace. A low figure usually means a smaller audience, which is acceptable when the page is relevant and clean, yet a poor bet when the page is junk. Never buy on price alone.
Treat it as support. A low-priced placement works best as a supporting line rather than a headline, rounding out a profile that already holds a few strong mentions and a complete set of service pages.
What we would do with $100 and with $1,000
| Budget | Possible split | What we would check afterwards |
|---|---|---|
| $100 | Three or four relevant placements at $15 to $35 each, one target page | Whether the pages read well; the crawl at week 4 |
| $1,000 | Six to eight placements across two or three service pages, mostly mid-priced, one or two higher | Impressions per target page at weeks 8 and 12 |
| Reserve | Keep 20% unspent in the first quarter | Room to fix a weak page before buying more |
No promises. We cannot say that a $1,000 plan will outperform a $100 one, because ranking depends on content, competition and Google's systems, which keep changing, as the March 2024 core update showed.
Before you click pay
- Target page is final and carries the firm's correct details
- Every donor page opened and judged by a person
- Content mode chosen, and any supplied article proofread
- Compliance sign-off saved with the date
- Balance topped up in the dashboard, with the invoice if the finance team needs one